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Sony’s Global Imaging Ambassadors’ #FutureofCities: First projects ready and blog launch

Comunicado de prensa   •   nov 13, 2014 11:00 CET

November 2014 – In collaboration with Panos Pictures and the World Photography Organisation (WPO), the nine-month social documentary initiative, #FutureofCities was launched in October this year under Sony's Global Imaging Ambassadors program

We are now proud to present the first projects which, through stunning imagery, give us insight to the mass transit system that carries more than 9 million people daily in Beijing, the urban beekeeping trend atop London’s roofs, the revitalization of Los Angeles' river channel and the trendy phenomenon of hot tub cinemas in London. We are also proud to present our new #FutureofCities blog

What does the future of our cities look like? With over a dozen photo commissions, this initiative explores how cities around the world are evolving and coping with the large-scale migrations of people from suburban and rural areas into urban environments. With seventy-five percent of the global population projected to be living in cities by the middle of this century, Panos photographers have begun examining this change through topics such as urban farming, eco-housing, technological innovations, elastic environments, children at play, green spaces, economic divides and much more. Primary areas for reporting include China, the United States, United Kingdom, Mexico and Brazil, with additional stories from Africa, Asia and Northern Europe.

First projects readyWe are proud to present the first #FutureofCities projects. A selection of images from each of the series is available from press, for which you can find contact details below.

All stories are shot using Sony cameras.

1. Adam Dean, China: Beijing Subway Big, busy and bustling: this is the Beijing Subway system, the second largest metro system in the world with 465 kilometers of track servicing the vast urban and suburban area of Beijing municipality. Opened in 1969, it now consists of 17 lines with more than 232 stations and an average of 9.5 million daily commuters. To accommodate the growing number of users, extensive expansion plans are set to more than double the network by 2020. Based in Beijing, Adam has documented this underground labyrinth system and the millions of commuters depending on the subway to get from A to B in their everyday life. To see full gallery please click here

2. Abbie Trayler-Smith, UK, London Honey

The number of honeybees is falling and yet they play a vital role to life on earth. Without bees many of our favourite fruits, vegetables, and nuts could vanish from our shelves and ⅓ of our food supply would be gone. It has been claimed that without the honeybee we humans would only last 4 years on planet earth. Despite the falling numbers of honeybees, the trend of urban beekeeping is rising and beehives can now be found on rooftops in several of the world’s largest cities. Abbie visited London rooftops and documented the trend. To see full gallery please click here

3. Carolyn Drake, US, LA River, part 1 The city of Los Angeles plans to restore the Los Angeles River channel - formerly an industrial wasteland - with up to $1 billion in state, local, and federal money, improving the ecology of the river and making it an attractive environment for residents and visitors. These changes are expected to lead to billions more in commercial and residential development. As noted in a May 24, 2014 article in the Los Angeles Times, the inevitable gentrification that results may have a detrimental impact on working class communities who have lived by the river for generations. Carolyn has photographed the river channel between the Sepulveda basin and downtown Los Angeles, and talked with residents, activists, and artists about the situation. To see full gallery please click here

4. Guy Martin, UK, Some Like it Hot

A recent report stated that cities that ‘play together - stay together’. Bristol in the South West of England is one of the cities at the forefront of this thinking and recently hosted the UK’s first ‘Hot Tub Cinema’ event. An event that pitted perfect strangers in an outdoor hot tub and made them watch a movie on two giant outdoor screens. Guy documented the event in an attempt to explore the little moments and relationships that occur in a outdoor hot tub in the UK in winter. To see full gallery please click here

#FutureofCities Blog

The #FutureofCities initiative will also call on non-Panos photographers to participate from within Sony and WPO communities, as well as encourage the general public to post their own photos on social media responding to the brief by tagging #FutureofCities.

The project has launched a blog to collate the most insightful, quirky, innovative and engaging comments and imagery in response to the #FutureofCities campaign, as well as highlight additional interviews with and images from participating photographers. View the blog at

Adrian Evans, Director of Panos Pictures comments, “What makes this project so exciting is that it has a broad appeal; so many people can relate to the importance of the topic. With more than half the world's population already living in cities, we are all aware of the joys and challenges associated with urban living. Indeed, most of us have formed our own ideas of what we want our cities to be like in the future. Sony has once again provided Panos photographers with the latest in digital camera technology to enable them to visually explore the issues and bring the # FutureofCities project to life.”

Share images of your changing cities by sharing your images on social media using the hashtag #FutureofCities and keep up with the project via Instagram, Twitter and Facebook

Images are available to download at

If you require press membership please register at

For further details, interview requests or other press inquiries please contact

Kristine Bjørge, PR Manager, World Photography Organisation

+44 (0) 20 7886 3049/

Notes to Editors

Participating Panos Photographers

  • Adam Dean
  • Guy Martin
  • Abbie Trayler-Smith
  • Lianne Milton
  • Espen Rasmussen
  • Zackary Canepari
  • Carolyn Drake
  • Ivan Kashinsky
  • Karla Gachet
  • Justin Jin
  • Sanjit Das
  • George Georgiou

  • About Sony Corporation

Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Sony recorded consolidated annual sales of approximately $75 billion for the fiscal year ended March 31, 2014. Sony Global Web Site:

“Sony”, “WALKMAN”, “VAIO”, “Cyber-shot”, “Handycam”, “α”, “BRAVIA” and “XDCAM” are registered trademarks or trademarks of Sony Corporation. All other trademarks or registered trademarks are the property of their respective owners.

Sony’s Global Imaging Ambassadors program

Sony’s Global Imaging Ambassadors program is about storytelling, through amazing still and moving imagery. Our photographers span the globe and together have documented fame, fashion, culture, sportsmanship, war, celebration, human devastation and environmental shifts. Collectively they have captured our fast-changing world from every angle. Ultimately, these photographers communicate a vast collection of stories that move us. Making this all possible and providing the tools with which to tell these stories is Sony. Through this Global Imaging Ambassadors program, we at Sony make it our priority to support great storytellers and provide them with infinite ways to create beautiful imagery. For more on the program, visit

  • About World Photography Organisation (WPO)
    WPO supports professional, amateur and young photographers, lending a global platform for the photographic industry to communicate, converge and showcase current trends across all genres of photography. Delivering various initiatives to this global community, these programmes involve the photographer in commercial, cultural and educational activities within the many industry sectors, whilst also creating events for the public to participate in. Currently included within the WPO portfolio are: the Sony World Photography Awards; the World Photography Student Focus Competition and Youth on Assignment. In addition the WPO have recently launched Photo Shanghai, Asia-Pacific’s premiere international Art Fair focused on photography and The Magazine, a monthly online publication where photography is explored, debated and discussed. WPO also has a thriving online presence via its website, Twitter, Facebook and Instagram and engages its online audience via regular PhotoTALK discussions. For more information please visit

  • Panos Pictures

Panos Pictures is a photo agency specializing in global social issues, driven by the vision and commitment of its photographers and staff. Recognizing that photography is more than pictures on a page, we engage in all forms of visual communication producing exhibitions, multimedia and video as well as long-term documentary projects. We believe in the photography of ideas. Not content with merely witnessing, Panos photographers seek out stories that matter with the aim of interpreting rather than simply recording. We are not afraid to take a position on current events or contemporary issues and offer perspectives that challenge commonly held assumptions. Panos photographers bring an unparalleled understanding and awareness of the sensitivities and ethical dimensions of the issues and areas they document. Panos Pictures has over 20 years experience working with both the commercial and non-profit sectors, actively using photography to campaign and communicate through a range of media to new and diverse audiences. Panos creates its own projects and makes its expertise available to other organizations. For more information please visit

Acerca de Sony Corporation

Sony es un fabricante líder en productos de audio, vídeo, juegos, comunicaciones y tecnologías de la información tanto para el mercado de consumo como profesional. Con sus divisiones de música, imagen, entretenimiento y on-line, Sony tiene un posicionamiento único para ser la compañía de electrónica y entretenimiento líder de todo el mundo. Sony consiguió unas ventas anuales consolidadas de aproximadamente 75.000 millones de dólares durante el año fiscal finalizado el 31 marzo 2014. Página Web Global de Sony:

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